Marathons Stories

Selling

How An Established Property Can Significantly Increase Sponsorship

Continuing to increase sponsorship revenue once a property becomes established can be a challenge, but the Nautica New York City Triathlon sees 20 percent growth in eighth year

Strategy

Nissan Shifts Sponsorship Focus To Integrated Platforms

Nissan reworks sponsorship program to concentrate on deals that offer media, digital and experiential opportunities in one package

Who Does What

Hotel Chains Have No Reservations About Sponsorship

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Strategy

Crocs Tries Entertainment Deals On For Size

moves beyond sports sponsorships, stakes claim in entertainment with host of music and festival deals

Strategy

Suzuki Accelerates Sponsorship Program

Suzuki ups its budget for ’08 deals that reach active, adventurous target audience

Seeking Deals

Bear Naked Tries On More Sponsorships Following Kellogg Acquisition

Bear Naked granola pursues new healthy lifestyle ties in wake of acquisition by Kellogg

Sponsor Profile

Amica Puts More Into, Expects More Out Of Properties

Amica Mutual Insurance Co. takes sponsorship program to next level with more spending behind a bigger portfolio of larger properties

Selling

How The New York City Marathon Avoids Hitting The Wall

ING New York City Marathon lands new sponsors and upsells existing partners with unique benefits packages

Strategy

Sponsorship Investments Deliver High Rate Of Return for Ameriprise

Ameriprise expands sponsorship portfolio after exceeding awareness and lead-generation goals

Strategy

Expansion Leads To New Deals For Dick’s Sporting Goods

Dick’s Sporting Goods adds national sponsorships to roster of local and regional deals as it adds stores nationwide

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