Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments
A-B InBev and MillerCoors move away from exclusive deals, creating an activation arms race in the beer category
Sponsors share their pet peeves when working with properties
Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy
One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue
College sports giant finds success leveraging fan data to drive ticket sales
Lottery uses audience segmentation study to inform sponsorship strategy
Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value
Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance
The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty