Stories Tagged Digital Content

Telecommunications

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Grant Paranjape, MSE director of esports business and team operations, weighs in on one of the hottest topics in esports

Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Telecommunications

Who Does What: Wireless Service Providers

Who Does What: Wireless Service Providers

Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category

Sponsor Profile

Comcast Plugs In New Sponsorships

Comcast Plugs In New Sponsorships

Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience

One-on-one

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage

Sponsor Profile

HCL Sets Sail On Sports Marketing Course

HCL Sets Sail On Sports Marketing Course

IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

Sponsor Profile

An Inside Look At BBVA’s Evolving Sponsorship Strategy

An Inside Look At BBVA’s Evolving Sponsorship Strategy

Financial services company signs new partnership with AEG, with portfolio diversity and customer access playing a key role

Pro Sports

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

NHL team uses a mix of promotions and community initiatives to celebrate its platinum anniversary

Sponsor Profile

How Bridgestone Is Driving Sponsorship Value

How Bridgestone Is Driving Sponsorship Value

Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most

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