Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line
Sponsorship spending, trends and hot buttons in the tire category
Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category
Beer giant extends 23-year-old sponsorship, with on-product activation playing a starring role
Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content
Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign
Headwear maker signs multiyear deal with the L.A. Live entertainment district, the latest tie in the company’s growing sponsorship portfolio
Automaker drives consumer engagement as a result of live streams, leading to a new partnership with the Firefly music festival
Jerky makers increase use of sponsorship to reach new audiences and promote new products
Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands