Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission
Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018
Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store
Sponsorship spending, major deals and portfolio overviews at the five biggest spenders
Portfolio overviews, major deals and sponsorship spending at the seven biggest spenders in the insurance category
Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences
Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline
Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners
Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond
Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic