Stories Tagged retail

Selling

Best Practices: Two Tips For Selling Small-market Properties

Best Practices: Two Tips For Selling Small-market Properties

Rightsholders hone sales strategies by leveraging mobile tours to scout new sponsors and placing more focus on B2B platforms

One-on-one

Corporate/Nonprofit Partnerships: A Unique View From The U.S. Fund For UNICEF

Corporate/Nonprofit Partnerships: A Unique View From The U.S. Fund For UNICEF

Q&A with Rajesh Anandan, senior vice president, private sector partnerships, U.S. Fund for UNICEF

In Depth

IEG Survey: Sponsor Diversity Trend Continues; Cold Calling Still Rules

IEG Survey: Sponsor Diversity Trend Continues; Cold Calling Still Rules

IEG’s Annual Property Survey reflects wider variety of properties and sponsors making up the industry as a whole, while top categories and companies remain much the same

Prospecting

Where Are Your Next Sponsorships Coming From?

Non-traditional partners step up, as three examples of recent signings attest

In Depth

Property Survey Reflects Domestic Auto Woes, Other Industry Trends

IEG’s Annual Property Survey reveals decline in sponsorship from domestic autos

Sensory Connections

Leveraging Partnerships To Go Beyond Rational To Emotional

Bringing sponsorships to life through activations that are authentic, innovative and consumer-driven

In Depth

IEG Survey: Cold Calls Rule; Active Categories Sponsor Fewer Properties

IEG annual property survey shows that properties still initiate most deals; most active categories are concentrating spending with fewer properties

Leveraging

The Biggest Thing: Activation Holds Key To Sponsorship Success

Activation best practices shared by sponsors run the gamut from maximizing online potential to incorporating leverage spends in contracts

In Depth

IEG Survey: Active Sponsors Back Fewer Properties; Print Partners Back In Fold

IEG annual property survey reveals active sponsors back fewer properties; print partners back in fold

In Depth

IEG Survey Reveals Sharp Drop In Print Media Sponsorship

IEG annual property survey shows fewer properties have media partners; decline led by drop-off in print media sponsorship

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