Stories Tagged retail

Cause Marketing

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Bird seed brand and the Cornell Lab of Ornithology find success by treating sponsorship as a long-term partnership, not a one-off

Strategy

Inside Mondelez’s New Sponsorship Strategy

Inside Mondelez’s New Sponsorship Strategy

Snack food maker hones strategy following breakup with Kraft; partnership with One Direction highlights new direction

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Strategy

Quick Hits: Sponsors Discuss Leaving Their Comfort Zone

Quick Hits: Sponsors Discuss Leaving Their Comfort Zone

Advance Auto Parts, Farmers Insurance and Clorox discuss their approach to risky sponsorship propositions

Selling

Quick Hits: Four Sponsor Pet Peeves

Quick Hits: Four Sponsor Pet Peeves

Sponsorship decision-makers share feedback on what properties need to do better when selling and working with corporate partners

Results

Cargill Beefs Up NASCAR Program

Cargill Beefs Up NASCAR Program

Meat processor expands NASCAR program after gaining new distribution channels and incremental sales volume

Packaging

Atlanta Track Club Sees Sponsorship Success

Atlanta Track Club Sees Sponsorship Success

Producer of the AJC Peachtree Road Race posts double-digit percentage increase in revenue after honing sales strategy

In Depth

IEG Property Survey Reveals Deepening Sponsor Pool

IEG Property Survey Reveals Deepening Sponsor Pool

Rightsholders report more sponsorship from non-traditional companies and categories

In Depth

Best Practices: Helping Sponsors Measure

Best Practices: Helping Sponsors Measure

Sponsorship decision-makers share tips and tactics on how properties can help measure success.

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