Stories Tagged retail

Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

Computer maker posts 32 percent increase in brand awareness among fantasy football fans as a result of NFL activation

Sponsor Profile

Mamma Chia Uses Sponsorship To Build Brand Love

Mamma Chia Uses Sponsorship To Build Brand Love

Organic food and beverage maker sponsors Vans Warped Tour to build brand preference among young adult consumers

Emerging Category

Ch-ch-ch-chia! Chia Marketers Sprout New Sponsorships

Ch-ch-ch-chia! Chia Marketers Sprout New Sponsorships

Chia-based cereal, drink and supplement makers sign new deals as category posts 95 percent increase in year-over-year sales

Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Eyewear maker doubles down on events to build authenticity and tell brand story, with content playing a central role

Sponsor Profile

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nestlé USA doubles down on sponsorship to promote chocolate milk as a post-exercise drink

Sponsor Profile

Tommy Bahama Tries On New Sponsorships

Tommy Bahama Tries On New Sponsorships

Island-inspired lifestyle brand sponsors tennis, volleyball and other events where consumers unwind to promote brand positioning

Selling

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Park district secures deals with Tommy Bahama, Petco and other new sponsors by replacing static inventory with holistic partnerships

Strategy

Fair Trade: Keurig Expands Sponsorship Portfolio

Fair Trade: Keurig Expands Sponsorship Portfolio

Single-serve coffee company moves beyond college sports with ties in fashion, entertainment and other vertical markets

Sponsor Profile

Birds Eye Steps Up To The Plate With Disney Partnership

Birds Eye Steps Up To The Plate With Disney Partnership

Frozen vegetable giant uses Disney partnership and mobile marketing campaign to promote the importance of healthy eating

One-on-one

Five Questions: Greg Via, Gillette Global Director Of Sports Marketing

Five Questions: Greg Via, Gillette Global Director Of Sports Marketing

Sponsorship vet shares the thinking behind Gillette’s sponsorship strategy, new precision-themed NFL activation platform and other topics

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