Stories Tagged retail

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

Sponsor Profile

MiO Turns On The Sponsorship Spigot

MiO Turns On The Sponsorship Spigot

Liquid water enhancer expands music program with new ties to Coachella, Sasquatch! and three other music festivals

Cause Marketing

Arizona Diamondbacks Take Youth Jersey Program Statewide

Arizona Diamondbacks Take Youth Jersey Program Statewide

After testing the program in Phoenix, MLB team takes Little League jersey program statewide and adds corporate support

Activation

Legal Watch-Out: Activating Social Media With Celebrities

Legal Watch-Out: Activating Social Media With Celebrities

Pitfalls to avoid when using celebrities in social media

Cause Marketing

How Mizuno Uses Social Media To Promote Brand Purpose

How Mizuno Uses Social Media To Promote Brand Purpose

Ahmet Abaci, vice president of brand marketing and management, discusses the sporting goods company’s “What If Everybody Ran” campaign at IEG 2015

Digital Content

All In: How Adidas Uses Social Content To Break Through The Clutter

All In: How Adidas Uses Social Content To Break Through The Clutter

Global brand director Thomas van Schaik shares the thinking behind the @Brazuca marketing campaign at the 2014 FIFA World Cup

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

Consumer Electronics

Harman Turns Up The Volume With The NBA

Harman Turns Up The Volume With The NBA

Audio company supports league sponsorship with team deals and player endorsements, with additional deals to follow

Emerging Category

Love At First Sight: PBR Clinches Partnership With Harlequin

Love At First Sight: PBR Clinches Partnership With Harlequin

Bull riding circuit extends presence in publishing world with books that feature PBR content and the likeness of four bull riders

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

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