Stories Tagged retail

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Motorsports

Global Motorsports Spending To Total $5.58 Billion In 2016

Global Motorsports Spending To Total $5.58 Billion In 2016

Pressured by declining interest in F1, global spending is expected to grow just 2.8 percent in 2016

Strategy

Sponsor Perspective: Trends To Watch In 2016

Sponsor Perspective: Trends To Watch In 2016

Executives from Barclays, Mondelez and Visa share sponsorship and activation trends this year

Motorsports

Chip Ganassi Racing Finds Success With Second Annual Sound Garage

Chip Ganassi Racing Finds Success With Second Annual Sound Garage

Motorsports team gains 72 million impressions and 125,000 consumer engagements as a result of social media-centric concert

New Sponsor

Funyuns Partners With Voodoo Experience Music Festival

Funyuns Partners With Voodoo Experience Music Festival

Onion-flavored snack partners with New Orleans music fest to drive preference among young Millennials

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Music Tours

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor

Sponsor Profile

Lagunitas Partners With U.S. Ski And Snowboard Association

Lagunitas Partners With U.S. Ski And Snowboard Association

Craft brewer replaces 20-year-old Anheuser-Busch partnership

Research

The Most Likely Categories To Purchase Exclusivity

The Most Likely Categories To Purchase Exclusivity

Non-alcoholic beverages are the most likely products to purchase exclusivity, while restaurants are the least likely

Golf

Tempur Pedic Shows Love Around PGA Tour Sponsorship

Tempur Pedic Shows Love Around PGA Tour Sponsorship

Mattress giant builds PGA Tour pro a new bed to accommodate sleeping needs at the US Open

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