Stories Tagged retail

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

Motorsports

Global Motorsports Spending To Total $5.75 Billion In 2017

Global Motorsports Spending To Total $5.75 Billion In 2017

Pressured by political and economic headwinds, sponsorship spending is expected to grow just 3.1 percent in 2017

Emerging Category

Huggies Cleans Up With The National Football League

Huggies Cleans Up With The National Football League

Diaper brand partners with the Detroit Lions, Miami Dolphins and San Francisco 49ers to draw attention to diaper need

Results

Funyuns Sees Success With Voodoo Music Festival

Funyuns Sees Success With Voodoo Music Festival

Snack food brand drives more than 33 million impressions; gears up “Exhaleorometer” activation program in year two

Cause Marketing

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Bank of America retains status as most active sponsor; pharmaceuticals replace retailers as most active category

Pro Sports

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global Spending On Tennis To Grow 4.2 Percent In 2016

Tennis spending mixed: ATP secures handful of significant deals while WTA sees limited growth

Music Tours

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Anheuser-Busch remains the undisputed leader in live music, although new spending by Diageo helps close the ranks

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Sponsor Profile

Spam Extends Shelf Life Of Spamerican! Tour

Spam Extends Shelf Life Of Spamerican! Tour

Hormel rolls sampling tour into year two with new markets and cause tie

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

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