HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs
Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store
Chinese manufacturers call up new deals with global sports properties
Non-sports properties, exclusive content and mobile-first experiences take center stage
Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences
Automakers use new and existing sponsorships to promote expanding electric vehicle portfolios
Sponsorship spending, major deals and portfolio overviews at the five biggest spenders
Sunglass marketer expands sponsorship portfolio with new deals with Country Jam and We Fest music festivals
Delivery giant to continue FedEx Air & Ground NFL Players of the Week and Players of the Year awards platform
Professional services firm partners with U.S. Tennis Association to demonstrate how its digital expertise helps drive value