Stories Tagged strategy

New Sponsor

Old Spice Partners With Tough Mudder

Old Spice Partners With Tough Mudder

Obstacle course series finds success as a platform for new product launches

Category Update

Smartphone Apps Grow Appetite For Sponsorship

Smartphone Apps Grow Appetite For Sponsorship

Mobile apps increase use of sponsorship to promote their offerings, reach new audiences and personalize their brands

Apparel

Lucky Brand Expands Partnership With Los Angeles Kings

Lucky Brand Expands Partnership With Los Angeles Kings

Denim company uses partnership to support youth hockey; gears up cobranded T-shirt line

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Beverage

Southern Comfort Teams With Oddball Comedy Festival

Southern Comfort Teams With Oddball Comedy Festival

American liqueur uses comedy to support “self-comfortableness” message, with digital content playing a starring role

Sponsor Profile

How Quicken Loans Is Using Sponsorship To Connect With Consumers

How Quicken Loans Is Using Sponsorship To Connect With Consumers

Online mortgage lender adds music to sponsorship portfolio; gears up new activation at Quicken Loans National

Selling

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

Tennis organization creates mock-up campaign to show prospect how a partnership can be activated in the social sphere

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Activation

How The San Francisco 49ers Approach The Technology Category

How The San Francisco 49ers Approach The Technology Category

NFL team uses “creative counsel” to ensure activation programs are authentic and relevant to fans; Intel, Esurance and SAP gear up new initiatives

Sponsor Profile

Daily Deal: Inside Groupon’s Sponsorship Strategy

Daily Deal: Inside Groupon’s Sponsorship Strategy

E-commerce site expands use of sponsorship to drive business across three deal categories: food and drink; health and wellness; and leisure

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