Stories Tagged strategy

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

Digital Content

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Lighting giant teams with Live Nation to demonstrate the possibilities of Philips Hue connected systems

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Sponsor Profile

Inside United Airlines’ Sponsorship Strategy

Inside United Airlines’ Sponsorship Strategy

Airline doubles down on golf, football and personal fitness to engage high-frequency business travelers

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Activation

Astellas Extends PGA Tour Sponsorship Through 2020

Astellas Extends PGA Tour Sponsorship Through 2020

Pharma launches two new activation programs based on lessons learned from initial three-year run

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