Stories Tagged strategy

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Sponsor Profile

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London

Sponsor Profile

How Shopify Is Using Sponsorship To Take Online Shopping Offline

How Shopify Is Using Sponsorship To Take Online Shopping Offline

E-commerce company sponsors ComplexCon pop culture festival to engage small business owners and budding entrepreneurs

New Sponsor

Blaze Pizza Blazes New Sponsorship Trail

Blaze Pizza Blazes New Sponsorship Trail

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

Emerging Category

Airports Ramp Up Sponsorship Activity

Airports Ramp Up Sponsorship Activity

Airports double down on sponsorship as air travel heats up

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

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