Stories Tagged strategy

Digital Content

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

MiLB uses social platform to collect and curate content from club influencers, super-fans and players

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

Sponsor Profile

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

Auto insurer uses sports and music to generate leads, including a soon-to-be-announced partnership with the Tampa Bay Lightning

Healthcare

How Sutter Health Is Using Sponsorship As The Rx For Success

How Sutter Health Is Using Sponsorship As The Rx For Success

Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community

Sponsor Profile

Farmers Insurance Tees Up New Marketing Campaign

Farmers Insurance Tees Up New Marketing Campaign

Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Category Update

Inside The Audio Streaming Category

Inside The Audio Streaming Category

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

Motorsports

NASCAR Team Goes Back To School To Secure New Partners

NASCAR Team Goes Back To School To Secure New Partners

Rick Ware Racing offers up free sponsorships to colleges and universities to sell cash deals to alumni and supporters

Sponsor Profile

Inside REI’s Sponsorship Strategy

Inside REI’s Sponsorship Strategy

Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life

Results

How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

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