Stories Tagged strategy

Adding Value

Best Practices: Adding Sponsorship Value

Best Practices: Adding Sponsorship Value

Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value

Sponsor Profile

Jack Daniel’s Barrels Ahead With NBA Activation

Jack Daniel’s Barrels Ahead With NBA Activation

Whiskey brand focuses on giving consumers the opportunity to experience its iconic distillery in Lynchburg, Tenn.

Apparel

OluKai Says Aloha To New Sponsorships

OluKai Says Aloha To New Sponsorships

Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store

Beverage

Anheuser-Busch Launches Budweiser Live

Anheuser-Busch Launches Budweiser Live

Beverage giant leverages sports portfolio with post-game experiences that span music, food and culture

Category Update

Category Update: Wireless Handsets

Category Update: Wireless Handsets

Chinese manufacturers call up new deals with global sports properties

In Depth

Measurement Essentials Part 2

Measurement Essentials Part 2

Best practices on tracking across the three primary sponsorship metrics: visibility, awareness and behavior

In Depth

Measurement Essentials Part 1

Measurement Essentials Part 1

Tips and tactics on measuring sponsorship success

Sponsor Profile

Impact Networking Expands Sponsorship Portfolio

Impact Networking Expands Sponsorship Portfolio

Business services provider partners with Staples Center and the LA Kings to support West Coast expansion

One-on-one

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage

Sponsor Profile

HCL Sets Sail On Sports Marketing Course

HCL Sets Sail On Sports Marketing Course

IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon

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