Stories Tagged strategy

Beverage

Perrier Says Oui To Music 

Perrier Says Oui To Music 

French sparkling water brand expands presence on the U.S. music festival scene, with a growing focus on social media activation

Packaging

Best Practices: Incorporating Sponsors Into Social Media

Best Practices: Incorporating Sponsors Into Social Media

Rightsholders must walk a fine line when incorporating sponsors into Twitter posts, Instagram photos and other social media content

In Depth

The Declining Popularity of Category Exclusivity

The Declining Popularity of Category Exclusivity

Sponsors move away from exclusive packages in favor of marketing platforms that provide “ownable” assets

Retail

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

After years of conversations, hardware chain partners with pro golf tour to gain business from tournaments and other small businesses

Healthcare

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Hospital chain enlists medical device manufacturers, health technology and other partners to activate Daytona International Speedway

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Adding Value

New Jersey Devils Ramp Up NJ100 Program

New Jersey Devils Ramp Up NJ100 Program

NHL team uses networking program to facilitate business-building opportunities among C-level executives

Adding Value

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

NFL team launches Jaguars Black to help sponsors and premium season ticket holders maximize ROI from client entertainment

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Cause Marketing

How Mizuno Uses Social Media To Promote Brand Purpose

How Mizuno Uses Social Media To Promote Brand Purpose

Ahmet Abaci, vice president of brand marketing and management, discusses the sporting goods company’s “What If Everybody Ran” campaign at IEG 2015

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