Stories Tagged new sponsor

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

Sponsor Profile

Unilever Serves Up Sponsorship In Ice Cream Offensive

Unilever Serves Up Sponsorship In Ice Cream Offensive

Consumer goods giant aligns with Southern California’s Coachella music fest to support U.S. launch of Fruttare frozen fruit dessert

Category Update

Mobile Payment Providers Expand Sponsorship Portfolios

Mobile Payment Providers Expand Sponsorship Portfolios

PayPal, Square, Isis and others sign new deals to build their brands, educate consumers and build relations with merchants amid a double-digit increase in digital transactions

The Arts

Best Practices: Selling Arts Sponsorship

Best Practices: Selling Arts Sponsorship

Tips, tactics and strategies on selling sponsorship to performing arts venues and other arts organizations

New Sponsor

Mmmm Sponsorship: Fox Signs Fest Deals For The Simpsons

Mmmm Sponsorship: Fox Signs Fest Deals For The Simpsons

The Simpsons promote 20th anniversary with sponsorship of five beer festivals

New Sponsor

Properties Say They Want A RevolutionCard

Revolution Money helps launch its new credit card with pro sports team sponsorships

New Sponsor

Properties Should Keep An Eye On Weight Watchers

Weight Watchers signs first significant sponsorship; team deal to serve as pilot program to test medium’s value

New Sponsor

Sugar Substitute Sweetens Pots

Sugar Substitute Sweetens Pots

Zsweet sugar alternative positions itself as upscale, sponsors polo and other properties

Displaying results 41-48 (of 48)
 <  1 2 3 4 5 >