Stories Tagged new sponsor

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Sponsor Profile

How Luden’s Is Using Music As A Brand Refresh  

How Luden’s Is Using Music As A Brand Refresh  

Throat lozenge sponsors Fun Fun Fun, Boston Calling and other fests to reach a new generation of consumers

Sponsor Profile

Mamma Chia Uses Sponsorship To Build Brand Love

Mamma Chia Uses Sponsorship To Build Brand Love

Organic food and beverage maker sponsors Vans Warped Tour to build brand preference among young adult consumers

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

Healthcare

Blood Banks Crank Up The Sponsorship Spigot

Blood Banks Crank Up The Sponsorship Spigot

BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties

Sponsor Profile

Vimeo Uses Sponsorship To Bring Content To The Masses

Vimeo Uses Sponsorship To Bring Content To The Masses

Video sharing service uses sponsorship to showcase content offerings; additional deals beyond music fests may be in the works

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

Pro Sports

Tennis Sponsorship Spending To Total $708 Million In 2013

Tennis Sponsorship Spending To Total $708 Million In 2013

Global platforms, stadium upgrades and new programming help drive interest in professional and amateur tennis

Apparel

Old Navy Partners With Pretty Muddy

Old Navy Partners With Pretty Muddy

Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line

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