Stories Tagged new sponsor

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

Consumer Electronics

How TCL Is Using Sponsorship To Elevate U.S. Positioning

How TCL Is Using Sponsorship To Elevate U.S. Positioning

Chinese TV upstart partners with Minnesota Timberwolves, Rose Bowl and other properties to build visibility in the U.S. market

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Emerging Category

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

Law enforcement agency uses endurance sports, country music and college athletics to meet its recruitment goals

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Strategy

Dean & DeLuca Develops A Taste For Sponsorship

Dean & DeLuca Develops A Taste For Sponsorship

Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

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