Features

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Sponsor Profile

How Humana Is Using Sponsorship To Promote Well-Being

How Humana Is Using Sponsorship To Promote Well-Being

Insurer places more focus on sponsorship to encourage physical activity, with millennials and seniors representing key targets

Sponsor Profile

Inside United Airlines’ Sponsorship Strategy

Inside United Airlines’ Sponsorship Strategy

Airline doubles down on golf, football and personal fitness to engage high-frequency business travelers

Category Update

Abbott Injects New Life Into Snack Bar Category

Abbott Injects New Life Into Snack Bar Category

Healthcare company jumps into the fast-growing nutritional snack bar category with Curate snacks

Sponsor Profile

How Cigna Takes Sponsorship To Heart

How Cigna Takes Sponsorship To Heart

Health insurer places more focus on activation programs that amplify its message before, during and after events

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Category Update

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

Casinos double down on sponsorship to entertain VIPs and reach new customers, with tribal casinos leading the charge

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Companies double down on sponsorship to satisfy consumers’ growing thirst for content

In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

In Depth

Salary Survey: Industry Raises Hit Highest Mark In Seven Years

Salary Survey: Industry Raises Hit Highest Mark In Seven Years

Results of IEG SR’s 20th Annual Salary Survey

Displaying results 121-130 (of 848)
 <  9 10 11 12 13 14 15 16 17 18  >