Sponsorship Spending on the NBA Totals $739 Million in 2014-2015 Season

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NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million in the 2014-2015 season, up 8.9 percent from the previous year. The NBA’s growing popularity—particularly in international markets—continues to dive corporate interest in the league.