Sponsorship Spending on Endurance Sports to Total $125 Million in 2016

Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research.

Endurance sports spending continues its upward momentum as companies increasingly use sponsorship to engage affluent, health-conscious adults.

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