Resumption vs Reinvention
After months on pause due to COVID-19, live sports and entertainment events are
making a gradual comeback, albeit under limited and challenging circumstances.
While resumption is an important step, reconciliation and reinvention will be essential to achieve sponsorship industry recovery. View Infographic
Executive Summary
Due to the COVID-19 pandemic, we estimate 38% of the annual U.S. sponsorship value ($10 Billion) will need to be made up. There are 120,000 active sponsorship agreements in limbo while we practice social distancing and more than 5,000 brands are faced with decisions on how to recoup lost value. View Infographic
2015 Sponsorship Spending Outlook
IEG’s 30th annual year-end industry review and forecast shows continued steady growth in sponsorship spending. But for the second year in a row, the growth rate in North America is projected to be lower than the previous year, while global growth will remain at the same rate as 2014. View Infographic
World Cup's Sponsorship Picture
FIFA is poised to earn more than $1.6 billion in sponsorship revenue over the four-year period from 2011-2014, with the vast majority of those partnerships focused on the World Cup tournament. View Infographic
Sochi's Sponsorship Picture
While corporate dollars have still filled Olympic coffers in advance of the opening ceremonies at Sochi, multiple factors will make these Games among the least leveraged by sponsors. View Infographic