Rio 2016 Sponsor Profile

USOC Sponsor — Milk Life
Official Sponsor

USOC Sponsor - Milk Life

The Milk Processor Education Board uses its USOC partnership to promote milk’s role in building strong bodies and strong athletes. MilkPEP looks to accomplish that goal with the “Built, Not Born” marketing campaign that features Team USA athletes discussing the importance of milk in their diets. The ads show athletes “trying on” different sports while reiterating their reliance on milk as an energy source.

In a separate ad, Caitlin Leverenz is portrayed by young actors. As she grows up, the swimmer fuels her training with milk given to her by her mother. Each time the swimmer takes a drink, the bottle is accompanied by an encouraging note from her mother. At the end of the spot, Leverenz returns the favor and thanks her mom with a note left on a jug of milk.

Milk Life offers consumers a chance to win an experience at a U.S. Olympic training center and more than 1,000 other prizes. After buying any white milk, participants can upload a photo of their receipt to www.MilkLifeChampions.com. The first upload earns each participant $1 off their next milk purchase.

Participants are rewarded based on the number of milk purchases they document on the site; two purchases puts the consumer at the “bronze medalist” level, six purchases at the “silver medalist” level and 12 purchases at the “gold medalist” level, after which they are entered to win the grand prize.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

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