For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.
Whitepaper
Hotels & Sponsorship
IEG’s latest special report looks at how sharing-economy competitors and merger activity are influencing the category. more
Whitepaper
Healthcare Sponsorship
IEG’s latest special report examines how changes in the marketplace are impacting partnerships on behalf of health insurers, hospitals, pharmaceutical companies and others. more