Insights
For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.
Whitepaper
DECISION MAKERS 2021
Decision Makers 2021 - How Brands & Properties Can Realize Sponsorship's Full Potential more
Infographic
Resumption vs Reinvention
After months on pause due to COVID-19, live sports and entertainment events are making a gradual comeback, albeit under limited and challenging circumstances. more