Worldwide spending on golf sponsorship is expected to total $1.65 billion in 2014, up 3.1 percent from 2013, according to IEG Research.

The increase lags the projected 4.1 percent increase in overall global sponsorship spending, due in large part to sluggish economies in Europe and Asia.  

BMW AG is the most active sponsor of golf on the worldwide stage, with 27 percent of properties with a sponsor in the auto category reporting a partnership with the company. Rolex follows in a close second with deals with 26 percent of properties.

Automakers are the most active category worldwide with the sector 4.4 times more likely to sponsor golf than the average of all sponsors. Alcoholic beverages and banks follow as the second and third most active categories, respectively  

MasterCard International, Inc. is the most active sponsor in North America while banks are the most active category.

WORLDWIDE SPENDING ON GOLF

WORLDWIDE SPENDING ON GOLF

Spending includes sponsorship of professional and amateur sanctioning bodies and tournaments, charity fundraisers, endorsement deals and corporate hospitality.  

MOST ACTIVE CATEGORIES SPONSORING GOLF (WORLDWIDE)

MOST ACTIVE CATEGORIES SPONSORING GOLF (WORLDWIDE)
Automobile companies are 4.4 times more likely to sponsor golf than the average of all sponsors.

MOST ACTIVE COMPANIES SPONSORING GOLF (WORLDWIDE)

MOST ACTIVE COMPANIES SPONSORING GOLF (WORLDWIDE)
Twenty-seven percent of golf properties with a sponsor in the auto category report a sponsorship with BMW.

MOST ACTIVE CATEGORIES SPONSORING GOLF (NORTH AMERICA)

MOST ACTIVE CATEGORIES SPONSORING GOLF (NORTH AMERICA)
Banks are 4.1 times more likely to sponsor golf than the average of all sponsors.

MOST ACTIVE COMPANIES SPONSORING GOLF (NORTH AMERICA)

MOST ACTIVE COMPANIES SPONSORING GOLF (NORTH AMERICA)
Twenty-four percent of golf properties with a sponsor in the financial services category report having MasterCard as a sponsor.