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Go Deep: Creating Value for Audience, Brand & Media Partnerships

The name Go Deep, is a call to action to take advantage of new technologies, explore new ventures and leave safe, familiar and low-growth strategies behind to ensure your partnerships produce meaningful, long-term and profitable impact.

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Expand Your Perspective. Narrow Your Focus.

Seeing the big picture, thinking creatively and grasping the possibilities while understanding new concepts, homing in on what’s most important and getting all the details right may appear contradictory, but in a world of breathtaking change, such a paradox is precisely what’s required.

It also is what Go Deep, IEG’s 35th annual conference, is uniquely prepared to help you—and your partnerships, organizations and companies—do. From aspirational examples and inspirational visionaries to content-rich explorations of critical topics and practical skill building, the conference is ready to be both a telescope and microscope for sports, entertainment, media, nonprofit and all other types of partnership marketers.

But Go Deep is not only a theme, it is the conference’s modus operandi. Every speaker has been chosen and every session has been planned with the goal of providing you with usable ideas, practical solutions and the critical information you need to succeed.

No large panels of talking heads, no one invited simply because of their job title. While the networking opportunities with 1,200 industry leaders, peers and potential partners are outstanding and plentiful, Go Deep attendees don’t come strictly to see and be seen. They come to learn, share and return home armed with plans for building business and blazing new trails.

Join us in Chicago and not only will you discover opportunities never before possible, but you will take a giant step forward to making them a reality.

Reasons You Can’t Afford to Miss IEG 2018

  • You will discover how to create genuine value and sustainable results for you, your partners and your audiences
  • You will learn how to harness the power of partnerships to connect and engage with audiences, fans and supporters
  • You will gain a complete understanding of the role of digital content in activating partnerships and reaching new followers
  • You will take away cutting-edge insights into new ways of leveraging data to build better partnerships, personalize marketing and boost sales
  • You will learn about the changing role of media and its major impact on rightsholders and brands
  • With a record number of attendees expected, it’s an unprecedented opportunity to expand your personal visibility

Don’t Take Our Word For It

What to Expect at IEG 2018

Whether you represent a global brand or start-up; a sports, arts, entertainment or nonprofit rightsholder; a public sector organization, social enterprise or agency, we guarantee your time will not be time spent away from business, but rather time invested in the business of creating a better future for you and your organization.

Mike Zavodsky from Brookly Sports & Entertainment

Highlights from Last Year’s Keynotes

Samantha Sichel from Live Nation Entertainment

The place to learn about what’s going on in sponsorship and what others in the industry are doing.” The Walt Disney Company

“Great conference for networking. And structured so you can take advantage of content that is most relevant to you.” Philadelphia Eagles

Event App

The conference event app has all the critical information you need before, during and after the conference. Access the web version of the app or download it to your iOS or Android device.

This easy-to-use app includes the following sections:


The full list of everyone attending to assist you in finding your peers or people that you might like to meet.


This is where you will find the most up-to-date schedule, plus your own personal schedule and meeting invitations from other attendees.

Activity Feed

View social posts within the app, including tweets with the conference hashtag, current and upcoming sessions, and important notifications.


The full list of conference speakers, complete with bios and links to follow on social media.

Partners & Exhibitors

Our partners provide products and services that support our industry and can help you in developing your business and your partnerships.


To make sure you connect with everyone you want to meet, this section includes ways that will help you to network before, during and after the conference.

Information Desk

Here you will find a collection of useful information to help you get the most from the conference and your stay at the Sheraton Grand Chicago.


Interactive maps of the hotel, along with a city map pinned with key locations.


Search the app content, including sessions, speakers, exhibitors and other pages.