Stay tuned for information about IEG2019

Change Has Come. Seize The Opportunities It Brings.

We are in the midst of huge, unprecedented change at an unimaginable pace. Cutting and pasting what we did or what we knew last year will not get us close to where we want to go this year. It is time to innovate or evaporate.

Attend Pivot, IEG 2017 and learn how to take advantage of dramatic marketplace shifts and put them to work for your partnerships, organizations and brands.

Download Brochure

Redefine Boundaries. Discover Additional Growth.

Come together with 1,200 of the brightest, most creative and most influential people across sports, entertainment, nonprofit and other types of partnership marketing to learn how to stay relevant and thrive in a world where even the disrupters are being disrupted.

You will hear, be inspired by and take away valuable ideas from a wide range of rightsholders and sponsors already seeing themselves and their partnerships in a new light and re-imagining what they can do together in a data- and digital-driven world.

From additional time for small-group round tables on topics of specific interest, to presentation tracks that will guide you to the most relevant sessions, IEG 2017 is poised more than ever before to deliver immense returns on your investment, take your partnerships to new and better places, and re-ignite your passion for what you do.

We are excited by the possibilities. If you are too, join us at Pivot.

What to Expect at IEG 2017

Kiip Founder & CEO Brian Wong on Applying Innovative Thinking to Sponsorship

Absolut Labs’ Afdhel Aziz on Generating Meaning for Brands through Sponsorship

Blog: Solving Brand Partnership Challenges by Turning to Frenemies

Blog: Solving Brand Partnership Challenges by Turning to Frenemies

Philadelphia 76ers CEO Scott O’Neil on the Role of Corporate Culture

Big Ideas from IEG 2016: MasterCard, Marriott, Dean Kamen and Taco Bell

Reasons You Can’t Afford to Miss IEG 2017

  • You will learn how to harness the power of sponsorship in paid, earned, owned and shared media
  • You will gain a complete understanding of what partnership content you have, what content you need and what to do with it
  • You will take away cutting-edge insights into new ways of measuring sponsorship’s impact on brands and business
  • You will learn about the changing role of media and the major impact on brands and rightsholders
  • With a record number of attendees expected, it’s an unprecedented opportunity to expand your personal visibility

Don’t Take Our Word For It

“The IEG conference is where you will learn industry trends, mingle with experts willing to share their extensive knowledge and mentor you into becoming your own great success story.” Susan Lloyd, Cedar Rapids Area Convention & Visitors Bureau

“A fantastic opportunity to stay on top of upcoming trends in sponsorship, and learn about some of the best activations in partnership over the course of the past year.” Samantha Phelan, St. John’s IceCaps

The Event App by CrowdCompass

The conference event app has all the critical information you need before, during and after the conference. Access the web version of the app or download it to your iOS or Android device.

Download the App

This easy-to-use app includes the following sections:


The full list of everyone attending to assist you in finding your peers or people that you might like to meet.


This is where you will find the most up-to-date schedule, plus your own personal schedule and meeting invitations from other attendees.

Activity Feed

View social posts within the app, including tweets with the conference hashtag, current and upcoming sessions, and important notifications.


The full list of conference speakers

Partners & Exhibitors

Our partners provide products and services that support our industry and can help you in developing your business and your partnerships.


To make sure you connect with everyone you want to meet, this section includes ways that will help you to network before, during and after the conference.

Information Desk

Here you will find a collection of useful information to help you get the most from the conference and your stay at the Sheraton Grand Chicago.


Interactive maps of the hotel, along with a city map pinned with key locations.


Search the app content, including sessions, speakers, exhibitors and other pages.

Download the App