As the leader in sponsorship insights, intelligence, trends and training for the past three decades, IEG is uniquely positioned to help you navigate the unprecedented challenges our industry is facing and provide trusted guidance on how to move forward.

News & Announcements

IEG Launches Market Meter, a Rating System Providing Transparency to the Sponsorship Marketplace
February 08, 2022
IEG Market Meter ranks and frames potential opportunities for sponsorship buyers and sellers in the Big 4 sports leagues... More

The Big Bet on the NFL
January 25, 2022
Sports betting and casino brands are now among the biggest National Football League sponsors... More

IEG Launches a Premium Resource Portal for Sponsorship Professionals
September 27, 2021
IEG Pro offers timely and actionable sponsorship insights exclusively to a membership community... More