Sponsorship Value, Objectively Defined
IEG has been leading the way in sponsorship valuation, insights, intelligence, and trends for nearly four decades. As your trusted partner, we offer critical support in navigating the complexities of our industry. Our unique position enables us to provide customized data as you forge ahead.
Discover the IEG Advantage
Our distinct advantage lies in our commitment to objectivity and independence. We do not engage in selling sponsorships or become entangled in transactions. Our sole purpose is to provide thorough, data-backed evaluations of sponsorship strategies, insights, guidance, and actionable next steps. We serve as an indispensable resource for both buyers and sellers in the sponsorship arena, equipping you with the essential tools to make informed decisions and achieve success.
Why Choose IEG
When you partner with IEG, you gain access to valuable insights that can be applied immediately, enabling you to make discerning decisions and optimize your sponsorship investments for maximum impact. As you navigate the ever-evolving landscape, IEG stands by your side, committed to your success and progress. We understand the intricacies of marketing and sponsorship and are able to tie that together with insights to give you a broader understanding of where opportunities exist.