Sponsorship Value, Objectively Defined

IEG has been leading the way in sponsorship valuation, insights, intelligence, and trends for nearly four decades. As your trusted partner, we offer critical support in navigating the complexities of our industry. Our unique position enables us to provide customized data as you forge ahead.

Discover the IEG Advantage

Our distinct advantage lies in our commitment to objectivity and independence. We do not engage in selling sponsorships or become entangled in transactions. Our sole purpose is to provide thorough, data-backed evaluations of sponsorship strategies, insights, guidance, and actionable next steps. We serve as an indispensable resource for both buyers and sellers in the sponsorship arena, equipping you with the essential tools to make informed decisions and achieve success.

Why Choose IEG

When you partner with IEG, you gain access to valuable insights that can be applied immediately, enabling you to make discerning decisions and optimize your sponsorship investments for maximum impact. As you navigate the ever-evolving landscape, IEG stands by your side, committed to your success and progress. We understand the intricacies of marketing and sponsorship and are able to tie that together with insights to give you a broader understanding of where opportunities exist.

Services and Resources

IEG provides a range of services and resources. If you're unsure about your specific requirements, please get in touch with us. We're here to have a conversation and help you determine the best solutions for your needs.

  • Objective Sponsorship Valuations
  • Sponsorship Selection Filters to Gauge New Opportunities
  • Vetting Sponsorship Opportunities
  • Sponsorship Optimization of Existing, Potential, and Future Opportunities
  • Competitive Landscape Analysis
  • Sponsorship Impact & Performance Research & Dashboards

In addition to the above services, we offer three levels of sponsorship negotiation assistance:

  • Pre-negotiation: Preparation/POV
  • Active: Periodic Counseling
  • Live: Real-time Participation

To learn more about working with IEG, please contact us today.

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