Announcements

Slow, Steady Growth in NFL Sponsorship Rights Revenue
February 06, 2023
Technology and spirits sponsors expanded their presence... More

IEG Launches Market Meter, a Rating System Providing Transparency to the Sponsorship Marketplace
February 08, 2022
IEG Market Meter ranks and frames potential opportunities for sponsorship buyers and sellers in the Big 4 sports leagues... More

The Big Bet on the NFL
January 25, 2022
Sports betting and casino brands are now among the biggest National Football League sponsors... More

IEG Launches a Premium Resource Portal for Sponsorship Professionals
September 27, 2021
IEG Pro offers timely and actionable sponsorship insights exclusively to a membership community... More

Sponsorship is a Slam Dunk for the NBA 2020-21 Season
June 29, 2021
The National Basketball Association and its 30 teams brought in record sponsorship revenue during the 2020-21 seasion despite a late start and shorter season... More

IEG modernizing approach to education, advocacy, market intelligence, strategic counsel and networking
June 01, 2021
Strategic partnerships and a membership platform will replace annual multi-day conference... More

NFL Sponsorship Surges Despite Global Pandemic
February 03, 2021
Increase driven by stadium naming rights and league-level sponsorship programs.. More