About the Author

Since joining ESP Properties and Two Circles, Sam has helped a number of professional clubs and governing bodies use data and digital to grow matchday, sponsorship and media revenues. He works both in the U.K. and internationally, with a recent focus on football. Sam has fused his passion for sport with his background as a strategy consultant at Accenture, where he worked with a range of multinational companies, government ministries and start-ups.

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