Announcements

Sponsorship Spending On Cause-Related Organizations To Grow 20.5 Percent In 2006
June 19, 2006: Chicago, Ill. — It’s a good time to be selling sponsorship to cause-related organizations... More

WPP's GroupM Announces Acquisition of IEG, Inc.
April 27, 2006: NEW YORK and CHICAGO -- WPP's GroupM today announced the acquisition of Chicago-based IEG, Inc., the world's leading provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships... More

Spending On Music Sponsorships Expected To Rise 15 Percent To $867 Million In 2006
April 24, 2006: Chicago, Ill. — Sponsorship spending by North American companies on music tours, concert series and venues is expected to rise 15 percent this year, reaching $867 million, according to IEG Sponsorship Report, the world’s leading authority on sponsorship. Marketers spent $754 million on music deals last year... More

Title Sponsorship of ’05-’06 College Bowl Games To Total $44 Million
December 15, 2005: Chicago, Ill.—Corporate spending on title sponsorship of college bowl games is expected to total $44 million this season, up from $41.2 million in 2004, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Breast Cancer Awareness Month Shines Spotlight On Cause Marketing
October 05, 2004: Popularity of pink ribbon programs focuses attention on rise of cause marketing activity but also fuels backlash from anti-commercialism activists

Chicago, Ill. Once again, October will be the month to “think pink.”

With hundreds of companies rolling out cause-related marketing programs in support of National Breast Cancer Awareness Month, the issue of businesses linking with charities for mutual gain will be the topic of much media coverage and water-cooler conversation... More

Sponsorship Of Tennis Events And Sanctioning Bodies To Total $430 Million In 2004
September 13, 2004: Spending to Rise in ’04 Despite Sponsor Defections from Pro Tennis’ Premier Event

Chicago, Ill.—Despite recent defections by several key sponsors of the sport’s premier U.S. event, sponsorship of professional and amateur tennis is on the rise... More

Sponsorship Of Professional Baseball Leagues And Teams To Total $388 Million In 2004
July 21, 2004: Chicago, Ill. With three new multiyear sponsorships under its belt at the midpoint of the season, 2004 is shaping up to be a good year for Major League Baseball... More

Sponsorship Of Golf Events, Sanctioning Bodies And Related Events To Total $925 Million In 2004
June 15, 2004: North American companies will spend an estimated $925 million to sponsor golf tournaments, sanctioning bodies and related events in 2004, up from $855 million in 2003 and $750 million in 1998... More

Sponsorship Of Professional Associations To Total $304 Million In 2004
June 08, 2004: Just a few years ago, most professional member associations viewed sponsorship as either a preferred-pricing scheme—such as tapping UPS to offer member discounts on overnight shipping—or as a designation for major exhibitors at their annual conferences... More

Sponsorship Of Thoroughbred Racing To Total $90 Million In 2004
June 02, 2004: After nearly a decade of lackluster corporate interest, sponsorship spending on thoroughbred horse racing is hitting its stride... More

Sponsorship Of Fairs And Festivals To Total $634 Million In 2004
May 21, 2004: As the fair and festival season gets underway, sponsorship spending on annual events ranging from small community celebrations to large state fairs is expected to total $634 million, up from $615 million last year... More