Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Articles and Press Releases:
WPP's GroupM Announces Acquisition of IEG, Inc.
April 27, 2006: NEW YORK and CHICAGO -- WPP's GroupM today announced the acquisition of Chicago-based IEG, Inc., the world's leading provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships... More
Breast Cancer Awareness Month Shines Spotlight On Cause Marketing
October 05, 2004: Popularity of pink ribbon programs focuses attention on rise of cause marketing activity but also fuels backlash from anti-commercialism activists
Chicago, Ill. Once again, October will be the month to “think pink.”
With hundreds of companies rolling out cause-related marketing programs in support of National Breast Cancer Awareness Month, the issue of businesses linking with charities for mutual gain will be the topic of much media coverage and water-cooler conversation... More