Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Articles and Press Releases:
NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season
April 17, 2015: Chicago, Ill. – Although media pundits speculated about potential sponsor fallout following issues related to domestic violence, the controversy had little impact on the National Football League’s ability to attract and retain sponsors... More
IEG Announces Speakers and Agenda for Its 32nd Annual Sponsorship Conference, March 15-18 in Chicago
January 08, 2015: Chicago, Ill. – IEG (www.sponsorship.com) has announced the speaker lineup for its 32nd annual sponsorship conference, Sponsorship Makers: Unleash the Power of Invention. The four-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and will attract more than 1,200 sponsorship and marketing practitioners from around the world. The 2015 conference takes place March 15-18 at the Sheraton Chicago Hotel... More
Arts Sponsorship Spending To Total $920 Million In 2013
August 21, 2013: Chicago, Ill. – Sponsorship spending on symphony orchestras, performing arts venues and other arts organizations is expected to total $920 million in 2013, up 3.3 percent from 2012, according to IEG, LLC, the world’s leading authority on sponsorship... More
Sports and Event Strategist Danny O’Leary Joins IEG Consulting Group
February 17, 2012: Chicago, Ill. — IEG, LLC — guiding brands and properties for more than 30 years in optimizing their involvements in sponsorship—has hired a veteran of sports, entertainment, TV and new media to expand the company’s ability to bring its unparalleled insights and counsel to a wide array of organizations... More