Announcements

Sponsorship Spending On The NBA Totaled $739 Million In 2014-2015 Season
October 07, 2015: Chicago, Ill. — The 2014-2015 NBA season was good for the league and its teams, especially in terms of sponsorship revenue... More

Sponsorship Spending On Music To Total $1.4 Billion In 2015
September 17, 2015: Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up 4.8 percent from last year, according to IEG... More

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season
September 03, 2015: Chicago, Ill. — Sponsorship spending on college athletics totaled $1.1 billion in the 2014/2015 season, a 5.9 percent increase over the previous year, according to IEG research... More

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season
August 10, 2015: Chicago, Ill. — Sponsorship spending on Latin America-based soccer teams, events and sanctioning bodies totaled $1.1 billion in the 2014-2015 season, up 11 percent from the year-earlier period, according to IEG research... More

IEG’s Property Benchmarking Survey Reveals A Mixed Bag
July 15, 2015: Chicago, Ill. — IEG’s first-ever property-focused survey reveals two areas where many rightsholders are missing the opportunity to go from average to amazing: delivering the right benefits and monetizing content... More

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season
June 04, 2015: Chicago, Ill.— Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $447 million in the 2014-2015 season, up 9.2 percent from the previous year... More

GroupM expands sports and entertainment offering under new global agency brand ‘ESP’
May 19, 2015: GroupM, the world’s leading media investment management company, today announced it is expanding its sports and entertainment offering under a new global agency brand, ESP... More

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season
April 17, 2015: Chicago, Ill. – Although media pundits speculated about potential sponsor fallout following issues related to domestic violence, the controversy had little impact on the National Football League’s ability to attract and retain sponsors... More

Global Motorsports Spending To Total $5.43 Billion in 2015
February 20, 2015: Chicago, Ill. – Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research... More

IEG Projects North American Sponsorship Spending to Increase Four Percent in 2015
January 13, 2015: Chicago, Ill. — IEG’s 30th annual year-end industry review and forecast shows continued steady growth in sponsorship spending. But for the second year in a row, the growth rate in North America is projected to be lower than the previous year, while global growth will remain at the same rate as 2014... More

IEG Announces Speakers and Agenda for Its 32nd Annual Sponsorship Conference, March 15-18 in Chicago
January 08, 2015: Chicago, Ill. – IEG (www.sponsorship.com) has announced the speaker lineup for its 32nd annual sponsorship conference, Sponsorship Makers: Unleash the Power of Invention. The four-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and will attract more than 1,200 sponsorship and marketing practitioners from around the world. The 2015 conference takes place March 15-18 at the Sheraton Chicago Hotel... More

Worldwide Spending On Golf Sponsorship To Total $1.65 Billion In 2014
December 18, 2014: Chicago, Ill. – Worldwide spending on golf sponsorship is expected to total $1.65 billion in 2014, up 3.1 percent from 2013, according to IEG Research. .. More

MLB Sponsorship Revenue Totals $695 Million In 2014
October 29, 2014: Chicago, Ill. ­­­– While revenue may have slowed from the previous year, Major League Baseball has wrapped up 2014 on solid sponsorship footing. .. More

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season
August 19, 2014: Chicago, Ill. – Estimated sponsorship revenue for the National Basketball Association and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research... More

Worldwide Spending On Tennis Sponsorship To Grow 4.4 Percent In 2014
August 05, 2014: Chicago, Ill. – Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from 2013, according to the latest IEG projections.. More

NFL Sponsorship Revenue Totals $1.07 Billion In 2013 Season
January 31, 2014: Chicago, Ill. – Estimated sponsorship revenue for the National Football League and its 32 teams totaled $1.07 billion in the 2013 season, up 5.7 percent from the previous year, according to the latest review from IEG, LLC. .. More

Sponsorship Spending Growth Expected to Slow As Marketers Eye Newer Media And Marketing Options
January 09, 2014: Chicago, Ill. – IEG’s 29th annual year-end industry review and forecast shows a contraction in the flow of marketers’ dollars into sports, entertainment, cause, cultural and other partnerships... More

Cause Sponsorship Spending To Total $1.78 Billion In 2013
September 11, 2013: Chicago, Ill. – While questions over authenticity and transparency have raised some red flags over the past few years, spending on causes remains alive and well... More

Arts Sponsorship Spending To Total $920 Million In 2013
August 21, 2013: Chicago, Ill. – Sponsorship spending on symphony orchestras, performing arts venues and other arts organizations is expected to total $920 million in 2013, up 3.3 percent from 2012, according to IEG, LLC, the world’s leading authority on sponsorship... More

Fair And Festival Sponsorship Spending To Total $849 Million In 2013
July 23, 2013: Chicago, Ill. – Sponsorship spending on fairs, festivals and annual events is expected to total $849 million in 2013, up 2.9 percent from 2012, according to IEG, the world’s leading authority on sponsorship... More

Tennis Sponsorship Spending To Total $708 Million In 2013
May 30, 2013: Chicago, Ill. – Although the global economy continues to exert downward pressure, sponsorship spending on tennis continues its upward momentum... More

Association Spending To Total $572 Million In 2013
May 25, 2013: Chicago, Ill. – Sponsorship spending on associations and professional membership organizations is expected to total $572 million in 2013, up 4 percent from 2012... More

Sponsorship Spending on Endurance Sports to Total $102 Million in 2012
November 26, 2012: Growing popularity of mud runs, adventure races and other nontraditional events helps fuel increase in spending... More

ImageTrack powered by Kantar Media Estimates True Value of Jersey Sponsorship
November 05, 2012: Chicago, Ill. — The NBA Board of Governors’ delay last week in making a final decision on jersey sponsorship means player uniforms will remain logo-free as the season gets underway, and for the foreseeable future... More

Sports and Event Strategist Danny O’Leary Joins IEG Consulting Group
February 17, 2012: Chicago, Ill. — IEG, LLC — guiding brands and properties for more than 30 years in optimizing their involvements in sponsorship—has hired a veteran of sports, entertainment, TV and new media to expand the company’s ability to bring its unparalleled insights and counsel to a wide array of organizations... More