Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Looming Even Larger Off The Court
New York Times, October 09, 2014
ATLANTA — Shaquille O’Neal arrived at Turner Studios on a recent weekday morning wearing a tailored suit, size 60XL, and carrying a leather briefcase. He sat at a table at the front of the room, cracked open his laptop and prepared for a daylong seminar on a subject that was uniquely familiar to him: Shaquille O’Neal... More
NFL Should Wear Less Pink And More Purple
USA Today, October 02, 2014
The NFL's idea of outreach to women was once described as "shrink it and pink it." That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye... More
Roger Goodell At The 50-50 Yard Line
Bloomberg Business Week, September 18, 2014
The playbooks dreamed up by offensive co-ordinators in the NFL can be absurdly complex, stretching over hundreds of pages, elucidating the myriad baroque combinations of different players, running in different patterns from different formations, that can be used to attack an opponent’s defense... More
NFL Scandals Reveal The Power Of Corporate Sponsors
Bloomberg Business Week, September 18, 2014
As the National Football League continues to deal with the fallout from abuse scandals surrounding Ray Rice and Adrian Peterson, sponsors are scrambling to stay on the right side of consumer sentiment. Their choice is whether their association with the league, team, or athlete does more damage than good... More
A-B InBev To NFL: 'We Are Not Yet Satisfied'
Advertising Age, September 16, 2014
Anheuser-Busch InBev, one of the NFL's largest advertisers and sponsors, has broken its silence on the league's recent troubles in a stern statement that appears to put the NFL on notice... More
Sponsorships Lift Extreme Sports To Next Level
CTV News, September 15, 2014
WASHINGTON-AFP – Erich Wegscheider is a man with a plan: to compete in 28 of the world's toughest cycling, mountaineering, triathlon and ultra-marathon events — and find sponsors to foot the bills... More
Amid PR Crisis, NFL Searches For New CMO
Advertising Age, September 12, 2014
The National Football League had a very bad week last week. That much is obvious. What is less clear is how much lasting damage the seemingly teflon league sustained from its bungling of the Ray Rice domestic-violence matter... More
Anheuser-Busch, McDonald's Voice NFL Disapproval
Bloomberg Business Week, September 06, 2014
Major sponsors including Anheuser-Busch are adding to the chorus of disapproval over the National Football League's recent scandals, but the companies are stopping short of pulling advertising... More
Governor And Sponsors Voice Concerns With N.F.L.
New York Times, September 06, 2014
The N.F.L., it seems, has been unable to keep up with the roiling storm over its handling of multiple domestic violence cases that have captured the nation’s attention and started to eclipse the action on the field... More
Wear Levi's To Levi's Stadium, Maybe Get A Free Beer
Advertising Age, September 06, 2014
This football season, San Francisco 49ers fans will be treated to plenty of Levi's-sponsored experiences as the brand looks to capitalize on its new stadium naming rights deal and weave its brand into the fabric of America's most popular sport... More
CiCi Bellis Not Likely To Draw Big Endorsements — Yet
Advertising Age, August 27, 2014
Here is what we know about CiCi Bellis, the 15-year-old who on Tuesday became the youngest player to win a U.S. Open match in 18 years: She is from northern California, shops at Urban Outfitters, listens to dance music before matches and used to like Justin Bieber when she was younger, which she defines as "a couple years ago.".. More