Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Tecate Beat Corona For Mayweather-Pacquiao, But Now What?
Advertising Age, April 07, 2015
Tecate landed a punch on Corona when it recently secured sponsorship rights to the blockbuster fight between Floyd Mayweather and Manny Pacquiao on May 2. But now the pressure is on to make the expensive deal pay off... More
Coachella Is Next In Brand Frenzy For Music Festival Fans
The Wall Street Journal, April 07, 2015
For two weekends this month, the Empire Polo Club in the southern California desert will be filled with a marketer's dream: throngs of influential, open-minded and ready-to-spend millennials with plenty of time to kill... More
Despite Image Issues, NFL Grew Sponsorship Revenue
Advertising Age, April 07, 2015
Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy... More
This Is Why Fashion Brands Bank on Coachella
The Hollywood Reporter, March 31, 2015
Coachella might be the country’s highest-grossing music festival, but every year it’s looking more and more like a mall. Consider six-time sponsor H&M’s pop-up shop, where showgoers can purchase exclusive pieces from its Coachella-branded line right on the festival grounds. Or luxury fashion magazine Harper’s Bazaar’s shop at La Quinta, a resort in Palm Springs, which will carry a breadth of upscale labels including Aurelie Bidermann, Mansur Gavriel, Westward Leaning and Coach... More
When A Small Town Gets A Corporate Sponsor
The Week, March 27, 2015
As gauzy, early-morning shots of cars, overgrown lots, and smokestacks roll by, a little girl chants, "A long time ago, things got broken here… Maybe the world breaks on purpose, so we can have work to do.".. More
March Madness: Follow The Money
CBS News, March 20, 2015
Playing ball in the NCAA Men's Basketball Tournament comes at a steep price for corporations, but it's a nice payday for broadcasters, the participating schools — and the NCAA... More
Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
meidapost.com, February 20, 2015
It's time for the jewel in the crown of American stock car racing, the Daytona 500. Racing's biggest sponsor among automakers, Chevrolet, is reaching for Angus and Malcolm's greatest hit, “Back in Black” as soundtrack for new advertising to break during race coverage of Sunday's great race... More
Russell Wilson Has More Advertiser Appeal Than 'Divisive' Tom Brady Despite Super Bowl Loss
International Business Times, February 03, 2015
The quarterback who lost Super Bowl XLIX might be a more sought-after endorser than the one who won it. Despite the fact that Seattle Seahawks QB Russell Wilson threw a game-ending interception and his opponent, the New England Patriots' Tom Brady, collected his third Super Bowl MVP trophy, analysts think the game's outcome will not have much impact on either man's ability to rake in money off the field... More
NFL Earns Record Profits Despite Ugly Image
CNN, January 20, 2015
The season started about as badly as possible with Commissioner Roger Goodell under fire from fans, commentators and sponsors for the league's response to domestic violence charges against several star players... More
Sponsorship, Ad Spend Will Top $57B In Non-Olympic/World Cup Year
NY Sports Journalism, January 16, 2015
Although the big sports and entertainment events in 2015 will be the usual suspects — among them the Super Bowl, March Madness and Academy Awards — with no FIFA World Cup or IOC Olympics on the docket, companies are expected to spend more on marketing and sponsorship deals this year than in the World Cup-Summer Olympics year of 2014... More
Give Yourself A Sporting Chance In 2015
Holmes Report, January 09, 2015
The pace of change continues unabated, so there is no small irony in our appetite to accurately predict the future. Another New Year delivers another seasonal avalanche of trends and forecasts, but companies are reminded of a powerful consumer truth: people care much more about what you do rather than what you say... More
Playoffs?! The Big, New Boon To College Football
CNBC, December 31, 2014
In establishing a national championship playoff, college football's power players did more than take a step to allay long-standing concerns about competitive fairness. They crafted a system with an extended window for marketing and advertising interest, boosting the sport's ability to rake in revenue, experts told CNBC... More
Sponsors Pay Big Bucks To Join College Bowl Games
New York Times, December 19, 2014
SAN FRANCISCO – Ready! Set! Hut, hut: This holiday season's blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands... More
Is the College Football Playoff The Next Brand Super Bowl?
Advertising Age, December 17, 2014
ESPN has been pitching brands on the new College Football Playoff for more than a year. But it might take another year before the first-of-its kind sporting event reaches its full marketing potential, which some sports marketing execs say could approach Super Bowl status some day... More
Slavery, Sponsorships, And Taking The Blame
Vice Sports, December 08, 2014
After yet another ghastly reveal about the conditions under which Qatar's foreign laborers are building the 2022 World Cup's infrastructure, Deadspin ran an article titled "Coca-Cola Supports Slavery." Tim Marchman stated the idea quite simply: "Coca-Cola supports FIFA, and FIFA supports slavery, which means that by the transitive property, Coca-Cola supports slavery.".. More
Emirates Airlines Wanted More For Its World Cup Dollars
Bloomberg Business Week, December 03, 2014
When Emirates Airlines decided not to renew its marketing deal with FIFA last month, the move was seen as the first sign of skittishness among World Cup sponsors over allegations of corruption at soccer’s international governing body... More