Announcements
We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.
Puma Tears Up Pact With Aaron Hernandez
Boston Herald, June 28, 2013
Puma became the latest company to announce it was ending its endorsement deal with former New England Patriots tight end and accused killer Aaron Hernandez, offering only a terse statement yesterday... More
Recruiting Local Sports For Team Obamacare
Politico Pro, June 27, 2013
President Barack Obama’s love of the Chicago White Sox is no secret, but he’d probably be an even bigger fan if his hometown baseball team goes to bat for Obamacare... More
Firefly Festival Grabs Corporate America's Attention
USA Today, June 21, 2013
DOVER, Del. – Firefly fans swarming Dover this weekend will not only enjoy nearly double the number of bands as last year – and double the number of attendees elbowing their way to get closer to the stage... More
Why Yahoo! Partnered With The 49ers' New Levi's Stadium
Bloomberg Business Week, June 18, 2013
Yesterday, Yahoo! (YHOO) joined the parade of companies attaching themselves to the San Francisco 49ers’ new stadium in Santa Clara, Calif.—or “Levi’s Stadium,” as the local denim company would prefer it to be called... More
With Jeff Gordon's Paint Job, Nascar Meets A New Brand
Bloomberg Business Week, June 11, 2013
Of all the stock cars zooming around Nascar ovals for the past two decades, few were as recognizable as Jeff Gordon’s candy-colored Chevrolet (GM), sponsored by DuPont Performance Coatings... More
Sponsor retreat
Sports Business Daily, June 03, 2013
There once was a time when you could watch a NASCAR race and see cars representing the Navy, Marines, Army, National Guard and Air Force. But turn on a race today and odds are the only branch of service that will be visible on the hood of a car is the National Guard... More
David Beckham Hangs Up Boots But Not His Marketability
Financial Times, May 16, 2013
David Beckham may never play professional football again but his decision, announced yesterday, to retire at the end of the season will have little impact on the marketability and profits of Beckham Inc... More
Bulls’ Rose Needs Confidence-Building Knock-Down, Trainer Says
Bloomberg, May 10, 2013
Chicago Bulls guard Derrick Rose, the former Most Valuable Player who hasn’t returned from a knee injury two months after doctors declared him fit, needs to get on the court and play, said the former trainer of Michael Jordan and Kobe Bryant... More
Why Levi Strauss Is Putting Its Name On The 49ers Stadium
Bloomberg Business Week, May 08, 2013
The San Francisco Chronicle broke the news today that Levi Strauss will put its name on the San Francisco 49ers new stadium in Santa Clara. The deal, which the Mercury News reports is for $220 million over two decades, is a departure from the norm in the Bay Area, where stadiums tend to take the names of tech and telephone companies. (See: Oracle Arena, O.co Coliseum, AT&T Park, and, once upon a time, 3Com Park.).. More
Collins Historic Gay Stand Seen Bringing Riches If He Wants
Bloomberg, May 01, 2013
If anyone can relate to Jason Collins, it’s Golden State Warriors President Rick Welts, a former National Basketball Association chief marketing officer who says the first openly gay male athlete in a major U.S. team sport can cash in by coming out... More
Coming Out Boosts Collins Marketability, Experts Say
USA Today, May 01, 2013
When the week began, Jason Collins was a free-agent NBA journeyman who had played sparingly for the Washington Wizards, one of the league’s worst teams, not exactly a candidate for lucrative endorsement deals... More
Jason Collins, Inc.: The instant birth Of A superstar Brand
New York Business Journal, April 30, 2013
Jason Collins, an NBA journeyman, has never averaged more than 6.4 points a game. He barely eclipsed 40 points during the entire 2012-13 season while playing for first the Boston Celtics and then the Washington Wizards. He has forged a 12-year career out of battling in the trenches and knowing his role... More
Marketing Now A Challenge For Tim Tebow
ESPN Playbook, April 30, 2013
Tim Tebow finds himself in a very different place today than this time last year. He is no longer playing in New York, and he occupies a very different place in the marketing landscape... More
The (R)evolution Of Sports Sponsorships
Forbes, April 22, 2013
Last week, thousands of executives representing hundreds of brands, agencies and properties descended upon Chicago for the 30th annual IEG Sponsorship Conference... More
Which Brand Will Win The 2013 NCAA Tournament?
Forbes, March 18, 2013
There are three NCAA Corporate Champions sponsors: Capital One, Coca-Cola and AT&T. Each sponsor uses its status to infiltrate its target market through the NCAA Tournament, hoping to capitalize off of an enhanced ability to access and reach the potential consumer and use NCAA logos, marks and designations in the process... More
Bears In Line For Halas Hall Naming Rights Pay Day
Crain's Chicago Business, March 04, 2013
As construction continues on a drastic upgrade and renovation to Halas Hall, the Chicago Bears' Lake Forest practice facility, the team is lining up potential buyers for naming rights to the 30,000 square feet of added space... More