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Accounts and People of Note in the Advertising Industry
The New York Times, September 30, 2013
Sponsorship spending for cause marketing is expected to total $1.78 billion this year, according to
IEG, Chicago, up 4.8 percent from $1.7 billion last year. By comparison, spending last year rose only 1.2 percent from 2011. The most active companies sponsoring causes – as determined by the percentage of causes reporting the companies as sponsors – are Bank of America, 18 percent; Coca-Cola, 14 percent; and three tied at 13 percent: Wells Fargo, Johnson & Johnson and Wal-Mart Stores.