We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.

NASCAR driver Kyle Busch visits Mars headquarters in Hackettstown
The Star-Ledger, June 04, 2010
“It all has to do with marketing, and NASCAR has a world following,” Busch said during a visit yesterday with employees at the Hackettstown candy plant of his prime sponsor, Mars Chocolate North America. “I have fans in South Africa, London and Germany.”.. More

World Cup Issues a Red Card to Ambush Marketers, Marketers
Marketing News Exclusives, June 03, 2010
The first of 64 soccer matches to be played in the 2010 FIFA World Cup kicks off June 11, and the month-long event’s official sponsors are set to capitalize on their multimillion-dollar investments. But also hoping to score some points with soccer’s international fan base are the world’s ambush marketers. By last count, the cumulative Word Cup TV audience is estimated at 26 billion... More

LeBron James could bring Chicago championships — and $2 billion
Crain's Chicago Business, May 31, 2010
Bob McDermott has seen the LeBron James effect firsthand: Crowds at Beer Bistro, his West Loop restaurant, more than doubled on the four occasions the NBA phenom played at the United Center last season... More

Sponsors Come and Go, But End of FedEx Orange Bowl Is Different
Sports Biz, May 25, 2010
Guest Blog: Sponsors Come and Go, But End of FedEx Orange Bowl Is Different by Jim Andrews.. More

Lowe’s and BofA keep pace as NASCAR sponsors
Charlotte Business Journal, May 24, 2010
At a time when many corporate sponsors are waving goodbye to NASCAR, two locally based companies remain among the sport’s most prominent backers... More

World Cup Kicks Off Marketing Games on Epic Scale
AdvertisingAge, May 17, 2010
CHICAGO ( -- Global marketers such as Coca-Cola, McDonald’s and Nike are describing the 2010 FIFA World Cup as a larger event than even the 2008 Beijing Olympics. That scale — combined with the intensity of interest in the sport, the national pride of fans and the fact that it’s the first major global sporting event ever held on the African continent — figures to sell a lot of sneakers and soft drinks... More

Sponsorships lagging for NASCAR Hall of Fame
The Charlotte Observer, May 08, 2010
The NASCAR Hall of Fame has struggled to attract corporate sponsors and sell commemorative bricks, its ways of paying off $26.5 million of the debt the city of Charlotte assumed to help build and launch the racing shrine... More

MillerCoors sacks NFL sponsorship
Crain’s – Chicago Business, May 04, 2010
Chicago-based MillerCoors LLC sent a memo to distributors saying the company has decided not to renew its sponsorship after its current deal expires following the 2010-11 season... More

MillerCoors sacks NFL sponsorship
Crain Communications, Inc., May 04, 2010
(Crain’s) — Coors Light’s nine-year run as the official beer of the NFL is about to end... More

Fostering a connection
Honolulu Star Bulletin, May 04, 2010
After taking a break last year while Johnson concentrated on a world tour — documented in part on CD and DVD on “Jack Johnson en Concert” — the couple and their staff are set to present the sixth iteration of the popular outdoor fest at the Waikiki Shell this weekend... More

Business Management: Fundraising
Athletic Business, May 03, 2010
While in-kind donations have long been commonplace in local athletic and recreation settings, full-on corporate sponsorships are becoming increasingly popular... More

Spending on Music Sponsorships Jumps 4.2%: IEG
PROMO Xtra, April 27, 2010
The spending beats IEG’s projection of 3.4% and represents the third largest increase in spending among the major property types, following causes (6.1%) and entertainment tours and attractions (5.7%)... More

Festivals Are Increasingly Music To Marketers’ Ears
Marketing Daily, April 26, 2010
Marketers are looking to music sponsorship at an increasing rate. According to IEG Sponsorship Report, North American companies will spend $1.09 billion on music sponsorship (including venues, festivals and tours) in 2010, up 4% from the amount spent in 2009... More

Fostering a connection
Honolulu Star Bulletin, April 23, 2010
After taking a break last year while Johnson concentrated on a world tour — documented in part on CD and DVD on "Jack Johnson en Concert" — the couple and their staff are set to present the sixth iteration of the popular outdoor fest at the Waikiki Shell this weekend... More

Good cause, or just a good time?
Star Tribune, April 15, 2010
Brian Muthyala joined nearly 10,000 runners in downtown Minneapolis last year for the “Turkey Day 5 K,” assuming most of his $25 registration fee would go to a food bank advertised with the Life Time Fitness event... More

From Rejuvenate Magazine Association Sponsorships Up in 2009
Rejuvenate, April 06, 2010
In the current economic climate, sponsorship money is hard to come by, and the numbers prove it. Last year, money spent on sponsorships fell 1 percent, according to the IEG Sponsorship Report. It marked the first time sponsorship spending declined in the 25 years since IEG, a sponsorship-consulting firm, started tracking it... More

Rock Cats Bucking Recession By Scoring More Sponsors, Fans
Special to the Hartford Business Journal, March 29, 2010
With opening day just round the corner, the New Britain Rock Cats are building on their successful grassroots marketing strategy by targeting budget-conscious fans seeking cheaper tickets, less expensive concessions and a positive family experience... More

Old National Bank puts name on Murat Centre
Indianapolis Business Journal, March 15, 2010
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live Nation venue... More

American Brand Stand
Nashville Business Journal, March 12, 2010
Corporate sponsorship deals, major artists find harmony with concert tours... More

More Towns Seeking Sponsors, Ads to Balance Books
Boston Globe Correspondent, March 01, 2010
Ripping a page from the playbook of professional sports teams, several area communities are looking at offering sponsorships and naming rights for everything from trash trucks to schools... More

Will Olympic Stars Score Ads?
Media & Marketing, February 28, 2010
Lindsey Vonn may have won gold in the downhill and grabbed headlines at the Vancouver Winter Olympics, but the slopes star’s success won’t necessarily translate into a multimillion-dollar endorsement deal... More

Team Players Speakers At Kellogg's Inaugural Sports Business Conference Discuss Need For More MBAS In Field
States News Service, February 26, 2010
The stadium is packed. Fans are on their feet. The roar of the crowd is deafening as the home team clinches in the final seconds of the game... More

Month Later Start Could Provide Economic Boost to Phoenix Open
The Arizona Republic, February 19, 2010
Scottsdale sports fans typically are tracking the first pitches of spring training by now, but this year they will focus on golf and the long hitters of the PGA Tour... More

Kodak Joins Home Depot Deserting Olympics for Alternate Ads
Bloomberg, February 12, 2010
Feb. 12 (Bloomberg) — Eastman Kodak Co., an Olympics sponsor since the modern Games began in 1896, is no longer in the picture... More

McDonald’s Bows Out at Fashion Week
Crain’s New York, February 11, 2010
The usual designers were in attendance at the tents at Bryant Park on Thursday, the official first day of New York Fashion Week, but one big name was conspicuously absent. After two seemingly successful seasons as a co-sponsor of Mercedes Benz Fashion Week, fast food giant McDonald’s Corp. declined to sponsor the February shows... More

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