We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current annoucements and news releases are viewable through the links below.

U.S. Cellular Sticks With Baseball Park, Or Is Stuck With It, November 07, 2012
As U.S. Cellular exits the Chicago cell phone market, the company said it keeps its headquarters and its name on the White Sox baseball stadium: U.S. Cellular Field... More

With NHL Season Still on Ice, Marketers Find New Ways to Connect, November 05, 2012
Damage has been minimal so far as Bauer, Molson shift focus away from pros... More

Cause Marketing Matures Into Meaningful Marketing, November 01, 2012
In 1984, American Express introduced the concept of cause marketing, permanently changing the dynamic in the relationship between for-profit businesses and nonprofit organizations. In the intervening 28 years, change has continued, but in smaller increments... More

Armstrong Faces $200 Million Salary Loss With Reputation Hit
Bloomerg, October 24, 2012
Lance Armstrong may lose as much as $200 million in future earning potential, more than the wealth he accumulated in a championship cycling career now gutted by revelations of doping... More

Armstrong Scandal Sullies Cycling For Many Sponsors
Ad Age, October 22, 2012
Cycling's ruling body on Monday backed a decision by the U.S. Anti-Doping Agency to strip Lance Armstrong of his seven Tour de France titles and banned the American from the sport... More

Have We Seen Last Of Go Daddy And Danica?, October 18, 2012
USA Today’s Bruce Horovitz writes that the Super Bowl could be without one of its biggest stars... More

Why McGladrey Sponsors A PGA Event
Chicago Business, October 17, 2012
This week's third annual McGladrey Classic at Sea Island Resort in southeast Georgia won't get a lot of attention beyond golf die-hards, but that's no problem for its Chicago-based sponsor... More

Armstrong Is Dropped By Nike And Steps Down As Foundation Chairman
The New York Times, October 17, 2012
His career as a competitive athlete already in shambles from a doping scandal, Lance Armstrong fell further from grace Wednesday... More

Trek, Nike, Anheuser-Busch Cut Ties With Armstrong
Journal Sentinel, October 17, 2012
In 1998, one year before he won his first Tour de France, cyclist Lance Armstrong, cyclist Lance Armstrong signed a long-term deal with Trek Bicycle Corp., the Waterloo-based bike company... More

Baumgartner Jump: What Red Bull Gets Out Of It
Forbes, October 15, 2012
Skydiving pro Felix Baumgartner on Sunday successfully jumped 24 miles to Earth, breaking a world record set more than 50 years ago. Today also marks the culmination of Red Bull Stratos, the mission to break the freefall record cooked up back in 2005 by Red Bull, Baumgartner and Joe Kittinger, who previously held the jumping world record and who guided Baumgartner in his fall yesterday... More

Felix Baumgartner Eyed By Marketers But Long-Term Appeal Debated
ABC News, October 15, 2012
If anything can be gleaned from Felix Baumgartner's skydive from space besides the knowledge that a human can break the sound barrier without a machine, it's that risk-takers, when successful, are handsomely rewarded... More

Another Fallen Nike Star, Another Chance To Reconsider Marketing Strategy
The Oregonian, October 10, 2012
Nike has long prided itself on its stable of high-profile, big-money endorsed athletes... More

Account For Sponsorship’s Real Value
PR News, September 24, 2012
When companies and brands partner with sports, entertainment, cause-related or cultural events and organizations, they can forge powerful, emotional connections that change perceptions and behavior by tapping into the passion of their audiences... More

Banking Airball
NY Post, September 20, 2012
What’s a $400 million air ball look like?.. More

AEG, A Behind-The-Scenes Entertainment Giant,Is For Sale
Marketplace Business, September 19, 2012
Have a billion or two to spare? The sports and entertainment Goliath, Anschutz Entertainment Group (also known as AEG) just went up for sale... More

UGG Hoping Tom Brady Draws Men To Market
The Boston Globe, September 04, 2012
For Tom Brady, September doesn’t just mark the beginning of football season — it’s also the start of fall fashion season... More

Will Sponsors Stand By Lance Armstrong?
Marketplace, August 24, 2012
Jeff Horwich: By now you’ve probably heard Lance Armstrong has given up trying to defend himself against doping charges. Guilty: that’s up for debate... More

Aly Raisman Lands Poland Spring Endorsement Deal
Boston Globe, August 22, 2012
For her first major endorsement deal since winning two gold medals in the London Olympics, Aly Raisman chose something familiar: Poland Spring Brand 100% Natural Spring Water... More

MLB, Anheuser-Busch Extend Bud Pact
MarketWatch, August 22, 2012
NEW YORK – Budweiser and baseball have agreed to extend their decades-long partnership, beginning with Major League Baseball’s latest innovation, the wild-card game... More

Bears Pass On Casino Advertising, Stressing 'Values'
Crain's Chicago Business, August 21, 2012
While some NFL teams will feature casino advertising on stadium signage for the first time this year under a new league policy, the Chicago Bears won't be one of them... More

Augusta National Takes Heat Off Sponsors With Addition Of Women
Forbes, August 20, 2012
Augusta National Golf Club, home of the Masters golf tournament, announced that two women were invited to join the historically all-male bastion, ahead of when the club opens for a new season in October... More

Sorting Out The Olympics Marketing Quandary
Crain's Chicago Business, August 13, 2012
I had three big takeaways from this Olympics:.. More

How The IOC And NBC Can Fix The Olympics Model (Before It Breaks)
Advertising Age, August 09, 2012
The TV ratings broke records. A new generation of athletic icons emerged. Sponsors were happy... More

Missy Franklin: Amateur Status 'Still The Plan Right Now'
TODAY in London, August 07, 2012
Missy Franklin insisted Monday that she plans to maintain her amateur status so she can swim with a college team, although she acknowledged her multiple Olympic medals and new-found fame could have her swimming in million-dollar endorsements... More

Beyond the Olympics: Why Niche Sponsorships Are Gold
Forbes, August 07, 2012
While the world’s top athletes are competing for gold and glory at the 2012 Olympics in London, a small group of running and biking enthusiasts plan to get sweaty and slimy in another competition on August 12 in Boulder, Co. The Muddy Buddy “mud run,” is scheduled to take place as the Olympic games come to a close... More

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