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IEG Launches a Premium Resource Portal for Sponsorship Professionals

September 27, 2021

CHICAGO – September 27, 2021 – IEG, the sponsorship authority, is now offering a premium market intelligence resource for sponsorship professionals. Called IEG Pro, the subscription-based service will feature exclusive industry insights, best practices, trends and in-depth reports in a single portal.

“Information and contextual data are consumed very differently than when IEG first started supporting the sponsorship community nearly 40 years ago. We are offering IEG Pro as a modernized response to the demand for timely, concise, actionable sponsorship insights,” said Peter Laatz, Global Managing Director, IEG.

Since its inception, IEG has been developing and distributing sponsorship industry-essential content in a myriad of ways. IEG Pro includes access to IEG’s rich archive of historic information in addition to regularly added features that are not available anywhere else, including sponsorship category and sector reports, emerging category trends, decision makers reports, industry expert advice, checklists and tip sheets, spending outlooks and much more.

The content will be powered by IEG’s proprietary Sponsorship Intelligence Database, Market Meter and Valuation Next resources.

IEG Pro information will cover the entire sponsorship landscape including sports, entertainment, professional associations, non-profits, fairs and festivals, zoos, aquariums, museums and arts centers. The introductory rate for IEG Pro is $999 for an individual annual membership or $1,499 for an enterprise organizational membership. Discounts are available for educators and non-profit sponsorship professionals. Those interested in becoming part of the IEG Pro community can register online or contact Tom Perry via email at

For more information on how to become an IEG Pro member click here

IEG is the sponsorship authority, helping buyers and sellers of sponsorship develop and improve their partnerships through research, strategy and evaluation. For nearly 40 years, IEG has delivered expert counsel across a full spectrum of partnerships. The world’s most recognized sports and entertainment properties and best-known brands, along with start-ups, social-driven organizations and public-sector operators, all turn to IEG to access the company’s unmatched depth of expertise. IEG is owned by Engine Shop and is part of the Bruin Capital portfolio of companies.