About Us
IEG: The sponsorship authority.
IEG delivers proprietary market intelligence, thought leadership and strategic counsel that empowers our clients to make more informed sponsorship decisions.
For nearly 40 years, IEG has delivered expert counsel across a full spectrum of partnerships. The world’s most recognized sports and entertainment rightsholders and best-known brands, along with start-ups, social-driven organizations and public-sector operators, all turn to IEG to access the company’s unmatched depth of expertise.
When sponsorship decisions are made, IEG is there to deliver a measurable impact.
Learn about IEG Services
Announcements
The Big Bet on the NFL
January 25, 2022
Sports betting and casino brands are now among the biggest National Football League sponsors... More