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IEG Founder Lesa Ukman To Pursue New Ventures

April 21, 2016:

Chicago, Ill. — Lesa Ukman, founder and former president of IEG, announced today that she will leave her position as futures director of IEG and its parent organization, ESP Properties, on April 30.

Lesa founded IEG in 1982, leading it through more than two decades of growth and continuing to serve in a variety of strategic leadership roles after the company was acquired by WPP’s GroupM ten years ago. IEG became the thought-leadership brand of ESP Properties upon the new company’s formation in May 2015.

“Lesa is an entrepreneur who successfully blended business strategy, innovative thinking and a personal passion,” said John Kristick, ESP Properties’ global CEO. “We will always be grateful for the pioneering role she played in helping sponsorship evolve into the leading marketing communications medium it has become and I'm happy to say that as Lesa embarks on her next phase she will remain a trusted advisor to many of us.”

“When I started IEG, it was a dream about codifying a new form of marketing–building companies' brands not by interruptive advertising, but instead by partnering with the sports, arts, causes, festivals and entertainment their customers loved,” Ukman said. “IEG empowered thousands of companies and rightsholders to optimize the value of their partnerships, helping to build an industry that today is worth more than $60 billion.”

As the thought-leadership brand of ESP Properties, IEG will continue to offer insights, trends and events under the direction of Laren Ukman, head of ESP Properties North America.

In May 2016, Ukman will launch Lesa Ukman Partnerships.

About IEG
IEG is part of ESP Properties. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors. Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

About ESP Properties
ESP Properties is a new type of sports and entertainment marketing agency, dedicated to helping rightsholders take advantage of digital and data driven changes in the media landscape. It is part of WPP’s GroupM. ESP Properties is dedicated to helping properties better understand their audiences, develop more relevant ways to engage with them, and provide potential brand partners more valuable ways to connect with their communities of fans. Iconic organizations such as the All Blacks (New Zealand Rugby Union) and the Cleveland Cavaliers are among a growing list of major clients.

For More Information on Lesa Ukman Partnerships

Media Contacts:

For IEG and ESP Properties
Jim Andrews
Senior Vice President
Tel: 312.725.5110

For Lesa Ukman Partnerships
Lesa Ukman
Tel: 312.399.2222