Announcements

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season
May 22, 2018: Chicago, Ill. — Everyone knew the NBA’s decision to allow sponsor ID on team jerseys would open the door to new revenue... More

Sponsorship Spending On College Sports To Total $1.24 Billion In 2017/2018 Season
March 16, 2018: Chicago, Ill. — As sports fans settle in to watch the NCAA Division I Men’s Basketball Tournament, companies are hoping to score a major marketing assist from their involvement in college sports... More

Don’t Tell The President: NFL Sponsorship Revenue Grows 5.9 Percent In 2017-2018 Season
February 01, 2018: Chicago, Ill. — Even in the face of declining TV ratings, lower attendance, anthem protest controversies and other issues, the National Football League was able to leverage some positive developments into strong sponsorship growth this past year... More

Signs Point To Healthy Sponsorship Spending In 2018
January 16, 2018: Chicago, Ill. — On the heels of a tighter-than-anticipated North American sponsorship market in the year just ended, ESP’s 33rd annual year-end industry review and forecast projects a rebound this year alongside continued steady growth globally... More

Sponsorship Spending on MLB Totals $892 Million in 2017 Season
October 31, 2017: Chicago, Ill. – Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research... More

Sponsorship Spending On The NBA Totals $861 Million in 2016-2017 Season
October 16, 2017: Chicago, Ill. – Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, according to ESP research... More

Sponsorship Spending On Music To Total $1.54 Billion In 2017
August 14, 2017: Chicago, Ill. – Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016, according to research from IEG and ESP Properties... More

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season
March 07, 2017: Chicago, Ill. – Sponsorship spending on the NFL and its 32 teams rose 4.3 percent to $1.25 billion in the 2016-2017 season, according to IEG research... More

Global Motorsports Spending To Total $5.75 Billion In 2017
February 16, 2017: Chicago, Ill. – Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1 percent from 2016, per IEG research... More

Global Sponsorship Spending To Total $62.8 Billion In 2017
January 30, 2017: Chicago, Ill. – IEG’s 32nd annual year-end industry review and forecast sees steady sponsorship spending growth in 2017, with the caveat that caution on the part of brand and corporate marketers could grow into concern as the year progresses, thus limiting their willingness to commit additional dollars to partnerships... More

Awards Show Sponsorship To Total $139 Million In 2016
November 16, 2016: Chicago, Ill. – Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research... More

Sponsorship Spending On Music To Total $1.47 Billion In 2016
September 23, 2016: Chicago, Ill. – Sponsorship spending on music is on a tear... More

Worldwide Sponsorship Spending On Tennis To Grow 4.2 Percent In 2016
September 15, 2016: Chicago, Ill. – Global spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801 million in 2016, up 4.2 percent from 2015, according to IEG research... More

Worldwide Spending On Golf To Total $1.82 Billion In 2016
August 26, 2016: Chicago, Ill. – If golf’s return to the Olympics after more than a century wasn’t enough, golf properties have even more to cheer about: a solid increase in sponsorship spending... More

Fair And Festival Sponsorship Spending To Total $878 Million In 2016
July 18, 2016: Chicago, Ill. – Sponsorship spending on fairs, festivals and annual events is estimated to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research... More

Sponsorship Spending On The NBA Estimated At $799 Million For 2015-2016 Season
June 29, 2016: Chicago, Ill. – Sponsorship spending on the National Basketball Association and its 30 teams totaled an estimated $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research... More

NHL Sponsorship Revenue Totals $477 Million in 2015-2016 Season
June 07, 2016: Chicago, Ill. — Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $477 million in the 2015-2016 season, up 6.7 percent from the previous season... More

IEG Founder Lesa Ukman To Pursue New Ventures
April 21, 2016: Chicago, Ill. — Lesa Ukman, founder and former president of IEG, announced today that she will leave her position as futures director of IEG and its parent organization, ESP Properties, on April 30... More

Global Motorsports Sponsorship Spending To Total $5.58 Billion In 2016
March 30, 2016: Chicago, Ill. — Global sponsorship spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research... More

Sponsorship Spending On North American Soccer To Grow 9.2 Percent in 2016
March 22, 2016: Chicago, Ill. — Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015, according to IEG... More

NFL Sponsorship Revenue Grows 4.4% In 2015 Season
February 05, 2016: Revenue growth slows, but still outpaces the overall sponsorship industry... More

Sponsorship Spending On Endurance Sports Rises 4.6% In 2015
January 25, 2016: Chicago, Ill. — Sponsorship spending on marathons, 5Ks and other endurance sports events totaled $118.8 million in 2015, up 4.6 percent from 2014, according to IEG research... More

IEG Projects Global Sponsorship Spending To Increase 4.7 Percent In 2016
January 14, 2016: Chicago, Ill. — Driven by corporate interest in sponsorship as a platform to support international expansion—as well as increased opportunities for brands to partner with rightsholders beyond the properties’ home markets—global sponsorship spending is projected to grow 4.7 percent in 2016, according to IEG’s 31st annual year-end industry review and forecast... More

Sponsorship Spending On MLB Totals $778 Million In 2015 Season
November 19, 2015: Chicago, Ill. — A centralized sales process and growing focus on nontraditional categories is paying dividends for Major League Baseball... More

Worldwide Sponsorship Spending On Golf To Total $1.73 Billion This Year
October 23, 2015: Chicago, Ill. — Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research... More