About Us

IEG: The sponsorship authority.

IEG delivers proprietary market intelligence, thought leadership and strategic counsel that empowers our clients to make more informed sponsorship decisions.

For nearly 40 years, IEG has delivered expert counsel across a full spectrum of partnerships. The world’s most recognized sports and entertainment rightsholders and best-known brands, along with start-ups, social-driven organizations and public-sector operators, all turn to IEG to access the company’s unmatched depth of expertise.

When sponsorship decisions are made, IEG is there to deliver a measurable impact.

Learn about IEG Services

Announcements

IEG Launches Market Meter, a Rating System Providing Transparency to the Sponsorship Marketplace
February 08, 2022
IEG Market Meter ranks and frames potential opportunities for sponsorship buyers and sellers in the Big 4 sports leagues... More

The Big Bet on the NFL
January 25, 2022
Sports betting and casino brands are now among the biggest National Football League sponsors... More

IEG Launches a Premium Resource Portal for Sponsorship Professionals
September 27, 2021
IEG Pro offers timely and actionable sponsorship insights exclusively to a membership community... More

Sponsorship is a Slam Dunk for the NBA 2020-21 Season
June 29, 2021
The National Basketball Association and its 30 teams brought in record sponsorship revenue during the 2020-21 seasion despite a late start and shorter season... More

IEG modernizing approach to education, advocacy, market intelligence, strategic counsel and networking
June 01, 2021
Strategic partnerships and a membership platform will replace annual multi-day conference... More

NFL Sponsorship Surges Despite Global Pandemic
February 03, 2021
Increase driven by stadium naming rights and league-level sponsorship programs.. More

About Us

IEG: The sponsorship authority.

Announcements

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