From newsletters, conferences and customized research to our Valuation and Advisory Services, IEG has the knowledge and resources to take your sponsorship efforts to the next level. We have access to the best minds in the industry and to a proprietary knowledge base, plus 25 years of creating and shaping the sponsorship world. IEG is the industry standard.
IEG offers the following services for sponsors:
- Advisory – IEG has developed industry-leading models to facilitate everything from selecting the right opportunity to measuring your return on investment. Our Advisory Services doesn’t just provide a quick fix, we give you the tools you need to make better sponsorship decisions for the long-term.
- Valuation – Make sure your sponsorship fees are in line with the benefits you’re receiving. IEG’s proprietary valuation methodology is accepted industry-wide and endorsed by 200 leading global companies.
- Research – IEG maintains the largest database of sponsorship information in the industry. Our database, combined with our expert staff can customize a research report focused on your category or any other, bringing you the answers you’re looking for.
- Events & Training – IEG knows sponsorship from the inside out and shares those learnings with you. From the industry’s only global sponsorship conference to hands-on one-day workshops, IEG delivers cutting-edge strategies and solutions on measurement, activation, pricing and more.
- Publications - IEG is the developer and publisher of knowledge-based education products and services that help clients continually upgrade their skills, tap new ideas and get the pulse of the market. Publications include IEG Sponsorship Report—the industry’s only newsletter covering the latest news and trends in the industry, IEG Sponsorship Sourcebook and IEG's ROS: Return on Sponsorship book.