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In Depth

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

ESP’s annual ranking of sponsorship’s biggest spenders

Sponsor Profile

How Cadillac Is Using The Arts To Drive Cultural Relevancy

How Cadillac Is Using The Arts To Drive Cultural Relevancy

Luxury vehicle maker partners with Global Citizen, Carpool Karaoke and other properties to engage Gen X and Gen Y consumers

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Fairs and Festivals

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Spending is expected to rise just 3 percent in 2017, trailing every property segment except for associations and membership organizations

Who Does What

Who Does What: Insurance

Who Does What: Insurance

Portfolio overviews, major deals and sponsorship spending at the seven biggest spenders in the insurance category

Category Update

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences

Digital Content

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

MiLB uses social platform to collect and curate content from club influencers, super-fans and players

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

Selling

Sponsor Prospecting: Three Categories To Watch

Sponsor Prospecting: Three Categories To Watch

Health technology, parking apps and LASIK surgical centers step up sponsorship activity

Sponsor Profile

Oris Dials Up Sponsorship Activity

Oris Dials Up Sponsorship Activity

Swiss watchmaker uses Formula 1 and music to gain a point of differentiation from deeper-pocketed competitors

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