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Activation

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

Selling

The Rebirth Of Alternative Deal Structures

The Rebirth Of Alternative Deal Structures

Anheuser-Busch’s new incentive-based sponsorship model opens the door to pay-for-performance and other nontraditional payment structures

Strategy

PGA European Tour Finds A Match With Innovation

PGA European Tour Finds A Match With Innovation

Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement

Sponsor Profile

San Manuel Casino Expands AEG Partnership

San Manuel Casino Expands AEG Partnership

Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract

Pro Sports

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

PNC doubles down on sponsorship to strengthen brand on the national stage

College Sports

Naming Rights Deal Moves Beyond Reach

Naming Rights Deal Moves Beyond Reach

Colorado State University secures partnership with Public Service Credit Union by offering more than impressions

Selling

Sponsor View: How To Increase The Odds For Closing A Deal

Sponsor View: How To Increase The Odds For Closing A Deal

CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Results

Three Examples Of Sponsorship Success

Three Examples Of Sponsorship Success

BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018

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