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News | January 3, 2018

Silk Becomes the Official Almondmilk of U.S. Figure Skating

U.S. Figure Skating announced today it has entered into a partnership with Silk, one of the nation’s top plant-based beverage brands, and the maker of Silk Almondmilk, Soymilk, Cashewmilk, Coconutmilk, Almond and Soy Coffee Creamers, and Almondmilk Yogurt Alternative.

Under the terms of the partnership, Silk will be designated as the official Almondmilk of U.S. Figure Skating. The agreement includes the presence of U.S. Figure Skating’s logo on a variety of Silk products and in promotions at retail locations around the country in 2018.

“This is a unique and exciting partnership for our organization,” U.S. Figure Skating Executive Director David Raith said. “Not only are we able to associate with products that we know are a part of many of our skaters and fans daily lives, we also have the opportunity to increase our visibility in key markets around the country.”

Silk will receive signage at the 2018 Prudential U.S. Figure Skating Championships, which are taking place this week in San Jose, California, as well as the opportunity to share product information and special offers with U.S. Figure Skating members and fans. Extensive coverage of the Championships on NBC and NBC Sports Network will kick off today (January 3) with more than 20 hours of live competition coverage through Jan. 7.

"We’re thrilled to have this opportunity to partner with U.S. Figure Skating and support the amazing skaters who have worked incredibly hard to get to this point,” said Monisha Dabek, Senior Marketing Director for Silk. “Athletes and consumers alike are increasingly recognizing the benefits of incorporating nutritious, plant-based food and beverages into their diets. We think our delicious, silky-smooth Silk products are a great, simple way to help people make progress towards their goals to make better choices for not only themselves, but also for the health of the planet.”

Source
usfsa.org

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